Fundraising Planning - A Vital Key to Nonprofit Success

 by: Ken Goldstein

As a professional grant writer and consultant, I am often amazed at how few nonprofit organizations actually have a fund development plan beyond a vague idea of applying for a few grants and sending out an annual appeal letter.

Recognizing that lack of planning, I am not amazed at how often these same organizations have rounds of emergency budget cuts when they realize that they have no assured streams of income.

Very typical is the agency that has received a large grant to run their programs for one year. Then, in the tenth month of the grant period, comes the realization that they have no idea how they will fund the next year's programs. With less than two months of money left in the bank they go into emergency fundraising mode.

Their first impulse is to start applying for another large grant. But at most foundations, the process - from letter of inquiry to proposal to acceptance - typically takes at least three months, and often six to eight months.

Their next idea is to turn to their individual donors with a panicked letter that essentially says, "Send us money now or we might go out of business." That, of course, is the least effective fundraising letter you can write. Donors want to invest in your successes, not bail out your failures.

So, how do they avoid these situations? The answer is to plan.

Through the planning process, you will achieve the following:

* Limit crisis fundraising: This, as the example above illustrates, is our primary reason for creating a fund development plan, but there are others as well...

* Diversity builds in flexibility: Changes in other sectors of the economy can have a major impact on nonprofit funding. A cut in the state budget can be passed down as fewer contracts for local service organizations. The dot-com bust of a few years back cut foundation endowments, reducing the funds they had available to grant. Agencies that had become comfortable relying on one or two sources of funding found themselves struggling to survive these changes. Those with plans and diversified funding bases had the flexibility to adapt and survive.

* Planning for diversity brings in more opportunities: Through the planning process you come to identify funding opportunities you never knew existed. Further, when you stop having to scramble to pay next month's bills, you will be able to devote more time to developing new sources of income for your agency.   (continued...)

Fundraising Planning - A Vital Key to Nonprofit Success
  Page 2

About The Author Ken Goldstein is a grant writer and consultant working and living in Silicon Valley. Since 1989 he has been an executive director, a board member, volunteer, and consultant to nonprofits. His education includes a BA in Politics from UC Santa Cruz and a Master of Public Policy and Administration from CSU Sacramento. Goldstein Consulting can be found at http://www.goldsteinconsulting.com. Ken is also the author of "Introduction to Fund Development Planning" - Please see http://www.fundraisingplanbook.com for more information. (c) 2006 by Ken Goldstein, all rights reserved. You may re-print or re-post this article only complete and un-edited, and including the author information, active web links, and copyright notice.

Additional Government Grants Resources

Exploratory Grant Award to Promote Workforce Diversity in Basic Cancer Research
The National Institutes of Health has formed a partnership with the National Cancer Institute(NCI) in an effort to establish the program entitled Exploratory Grant Award to Promote Workforce Diversity in Basic Cancer Research.

---

Jail Resource Management: Review and Revision Program
The Federal Bureau of Prisons has recently constituted the development of the Jail Resource Management: Review and Revision Program wherein it intends to solicit applications for the revision of its existing Jail Resource Management Training Program.

---

National Institute of Food and Agriculture: Community Food Projects Competitive Grants Program
NIFA has recently constituted the Community Food Projects Competitive Grants Program (CFPCGP) wherein they plan to administer grants amounting to $5,000,000 to be utilized in funding the project.

---

Keystone Home Loan PLUS Program
The Pennsylvania Housing Finance Agency has constituted the estbalishment of the Keystone Home Loan PLUS Program wherein it aims to offer the lowest PHFA interest rate to first time home buyers in the State of Pennsylvania.

---

SMART Grants - Educational Grants for the Student of Math, Science and Languages
National Science and Mathematics Access to Retain Talent (SMART) Grants assist those undergraduate postsecondary students that major in foreign languages or certain designated technical fields. Financial grant assistance is provided on need-basis to help these students meet their educational expenses.

---

Regional Ecosystem Prediction Program: Center for Sponsored Coastal Ocean Research
The United States Department of Commerce has recently constituted the development of the Regional Ecosystem Prediction Program, specifically the Center for Sponsored Coastal Ocean Research.

---

Grants From The National Science Foundation
Since its creation in 1950, the National Science Foundation has been constantly promoting the progress of science by way of advancing national health and prosperity and financially supporting research and development studies in all the non-medical fields of science and engineering.

---