The overall goal of the Activity is to increase the adoption of targeted positive health behaviors at the individual, household, and community level, in multiple, intersecting areas of public health.

This includes sectors such as family planning and reproductive health; HIV; maternal, child health,

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and nutrition; water, sanitation, and hygiene.

In addition, this includes other epidemic and emerging public health threats such as COVID-19, cholera, tuberculosis, and other primary care, including consideration of gender-based violence in health programs.

This Activity will work hand-in-hand with MSPP and USAID’s service-delivery implementing partners to apply SBC across the service continuum—before, during, and after services to maximize the impact of their health programming.

It will use SBC to motivate clients to access services (before services), to improve the client-provider interaction and the environment in which services are delivered (during services), and to boost adherence and maintenance (after services).