The U. S. Embassy in Tbilisi is pleased to announce an open competition to apply for the Media Sustainability Program aimed at supporting the sustainability of media organizations that inform Georgian audiences through a grants program.

The program seeks to support media outlets looking to develop

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business and media management skills.

It also supports outlets looking to build data or technological skills as a means of enhancing media sustainability.

Program Objectives:
The objective of the program is to provide support to media organizations in enhancing their sustainability by offering grants to address the following priorities:
· Develop or update business models to adapt to the rapidly changing media landscape.

· Implement strategies to better understand key audiences and inform decision-making.

· Improve digital presence.

· Integrate new technologies to improve efficiency.

· Explore opportunities for diverse revenue streams (one example could be offering production services to external clients).

Collaborations with a U. S. expert or with a private sector entity are looked upon favorably.