Using Digital Marketing to Increase Participation in the Child Support Program
`The Administration for Children and Families (ACF), Office of Child Support Enforcement (OCSE) forecasts a two-year grant program to collect and analyze data on how digital marketing may help the child support program more effectively reach and serve families.
The program will test digital marketing approaches and partnerships to:
Conduct outreach to families that could benefit from child support services; and Create or improve two-way digital communication and engagement with parents.
Grantees will design at least three time-bound digital marketing interventions during the two-year project period.
Examples of interventions may include, but are not limited to, launching a digital media campaign, testing specific approaches to Search engine optimization, or communicating through a new digital medium.
Grantees will evaluate projects by pulling data analytics from the digital marketing tools used in the campaigns, both during and after each intervention.
The evaluation of each intervention will use child support administrative data to analyze potential relationships between the analytics and child support data.
Findings will be used to modify future interventions throughout the Learn, Innovate, Improve method.
The program will test digital marketing approaches and partnerships to:
Conduct outreach to families that could benefit from child support services; and Create or improve two-way digital communication and engagement with parents.
Grantees will design at least three time-bound digital marketing interventions during the two-year project period.
Examples of interventions may include, but are not limited to, launching a digital media campaign, testing specific approaches to Search engine optimization, or communicating through a new digital medium.
Grantees will evaluate projects by pulling data analytics from the digital marketing tools used in the campaigns, both during and after each intervention.
The evaluation of each intervention will use child support administrative data to analyze potential relationships between the analytics and child support data.
Findings will be used to modify future interventions throughout the Learn, Innovate, Improve method.
Agency: Department of Health and Human Services
Office: Administration for Children and Families - OCSE
Estimated Funding: $2,587,572
Office: Administration for Children and Families - OCSE
Estimated Funding: $2,587,572
Obtain Full Opportunity Text:
https://ami.grantsolutions.gov/HHS-2018-ACF-OCSE-FD-1368
Additional Information of Eligibility:
State Title IV-D agencies or the umbrella agency or Tribal Title IV-D programs are eligible to apply.
Tribal programs in the startup phase are not eligible.
Applications from individuals (including sole proprietorships) and foreign entities are not eligible and will be disqualified from competitive review and from funding under this announcement.
Full Opportunity Web Address:
https://ami.grantsolutions.gov/HHS-2018-ACF-OCSE-FD-1368
Contact:
Agency Email Description:
ACF Applications Help Desk
Agency Email:
Date Posted:
2018-05-18
Application Due Date:
Archive Date:
2018-08-01
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