FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products.

The program focuses on:
Supporting and promoting domestic direct producer-to-consumer (including

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direct producer-to-retail, direct producer-to-restaurant, and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales; Encouraging the development of value-added agricultural products; Developing marketing strategies for producers of local food and value-added products; Facilitating regional food chain coordination development; Promoting new business opportunities and marketing strategies to reduce on-farm food waste; Responding to changing technology needs in direct producer-to-consumer marketing; and Covering expenses related to costs incurred in obtaining food safety certification and improvements to food safety practices and equipment.