FY 2025 SNAP HEALTHY FLUID MILK INCENTIVE
The United States Department of Agriculture (USDA) Food and Nutrition Service (FNS) certifies low-income Americans to participate in the program and authorizes and monitors retailers to accept SNAP benefits for eligible food products.
Currently, around 42 million low-income Americans receive SNAP benefits, and more than 250,000 retailers are authorized to accept SNAP benefits.
Section 4208 of the Agricultural Improvement Act of 2018 (P.L.
115-334), as amended, authorizes USDA, on a competitive basis, to enter cooperative agreements with governmental entities or nonprofit organizations to carry out Healthy Fluid Milk Incentives (HFMI) projects.
The Full-Year Continuing Appropriations and Extensions Act, 2025, (P.L.
119-4) provides $3,000,000 for HFMI for fiscal year (FY) 202 5. The primary purpose of the HFMI project is to develop and test methods to increase the purchase and consumption of qualifying fluid milk by SNAP households by providing them with an incentive at the point of purchase at authorized retailer locations.
“Qualifying fluid milk” includes all varieties of pasteurized cow’s milk that (1) is without flavoring or sweeteners, (2) is consistent with the most recent dietary recommendations, (3) is packaged in liquid form, and (4) contains vitamins A and D at levels consistent with the Food and Drug Administration, State, and local standards for fluid milk.
Additionally, through this project, FNS hopes to identify and further strengthen strategies to encourage healthy choices, healthy outcomes, and healthy families.
Currently, around 42 million low-income Americans receive SNAP benefits, and more than 250,000 retailers are authorized to accept SNAP benefits.
Section 4208 of the Agricultural Improvement Act of 2018 (P.L.
115-334), as amended, authorizes USDA, on a competitive basis, to enter cooperative agreements with governmental entities or nonprofit organizations to carry out Healthy Fluid Milk Incentives (HFMI) projects.
The Full-Year Continuing Appropriations and Extensions Act, 2025, (P.L.
119-4) provides $3,000,000 for HFMI for fiscal year (FY) 202 5. The primary purpose of the HFMI project is to develop and test methods to increase the purchase and consumption of qualifying fluid milk by SNAP households by providing them with an incentive at the point of purchase at authorized retailer locations.
“Qualifying fluid milk” includes all varieties of pasteurized cow’s milk that (1) is without flavoring or sweeteners, (2) is consistent with the most recent dietary recommendations, (3) is packaged in liquid form, and (4) contains vitamins A and D at levels consistent with the Food and Drug Administration, State, and local standards for fluid milk.
Additionally, through this project, FNS hopes to identify and further strengthen strategies to encourage healthy choices, healthy outcomes, and healthy families.
Obtain Full Opportunity Text:
Click on the following link to see the full text of the announcement for this funding opportunity.
Additional Information of Eligibility:
The following are eligible entities: • Governmental entities (State, local, territory, or tribal agencies) • All non-profit organizations must include their 501(c)(3) determination letter issued by the Internal Revenue Service (IRS).
See the RFA for full information on eligibility.
Full Opportunity Web Address:
http://nspires.nasaprs.com/external/solicitations/summary.do?method=init&solId={01BFD3EE-87EF-FC55-1F52-EB37A9F139F0}&path=open
Contact:
Agency Email Description:
carla.garcia@usda.gov
Agency Email:
Date Posted:
2025-07-07
Application Due Date:
Archive Date:
2025-09-05
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